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LinkedIn Strategy

HeyReach vs Expandi vs Dripify vs Waalaxy vs Octopus CRM

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Abstract five-column comparison chart in BlueTier's navy gradient style, one column per LinkedIn automation tool

HeyReach, Expandi, Dripify, Waalaxy, and Octopus CRM all automate LinkedIn outreach, but they differ by roughly 10x on price and just as much on who they're built for. Here is a direct, sourced comparison of all five.

Prepared and maintained by the BlueTier Editorial Team under our editorial standards. BlueTier is not affiliated with LinkedIn; review current platform terms before approving any workflow.

HeyReach, Expandi, Dripify, Waalaxy, and Octopus CRM are five of the most-named LinkedIn automation tools in 2026, and they are not interchangeable. Published pricing spans roughly a 10x range across the five, and they differ just as much on who they're built for and how much of the safety work they do for you versus leave to your own settings.

How We Compared These Five Tools

Every figure below comes from each vendor's own pricing page, read on 2026-10-04, not reshuffled from someone else's roundup. This category reprices often enough that a table like this is a snapshot, not a permanent record — the linked source under each tool is the number to trust if you're reading this later. BlueTier sells a managed alternative to these tools and has not tested each one hands-on, so this compares what each vendor publishes rather than how each performs. None of the five is blessed by LinkedIn itself either way; see whether LinkedIn automation is safe for the platform-policy side that applies to all five equally.

HeyReach — Built for Agencies Running Multiple Senders

HeyReach's Growth plan runs $79/month per sender and includes unlimited campaigns, a unified inbox, multichannel outreach actions, and 100 enrichment credits per sender. Its Agency plan is the standout: $999/month for 25 senders, scaling to 50, with whitelabel branding and done-for-you onboarding built specifically for an agency running several clients' sending identities from one account. An Unlimited tier reaches $2,999/month for effectively unlimited senders under a fair-use cap, with a $500 add-on per extra whitelabel brand. HeyReach also publishes an API and an MCP server, aimed at technical teams who want to wire it into their own stack rather than just click through a dashboard. It's a weaker fit for a single buyer who only ever needs one sending identity — the pricing and the whitelabel features are both built around managing many senders at once, and a solo user pays a per-sender price for infrastructure they won't use. HeyReach also lists a "VIP service" — "We run your outbound motion, you take the meetings" — for teams that want it run for them.

Expandi — Cloud-Based, With Built-In Safety Settings

Expandi's Business plan is $99/month per account, or $79/month billed annually, and it is cloud-based with a dedicated country-based IP address rather than a browser extension — the account's activity doesn't depend on a laptop staying open. Its stated safety layer includes an automatic profile warm-up and "smart algorithms for limit ranges"; image and GIF personalization "requires an additional cost," video personalization runs through a paid Sendspark integration, and there is a 7-day free trial. An Agency plan is available from 10 seats at custom pricing, with the vendor's own pitch being "the more accounts you take, the more you save," plus a dedicated customer success manager and white-labeling at that tier.

Dripify — the Easiest Entry Point for a Solo Seller

Dripify prices three tiers per user per month — Basic at $59 ($39 billed annually), Pro at $79 ($59 annually), and Advanced at $99 ($79 annually) — with a custom-priced Enterprise plan above them. Basic gets one drip campaign and limited daily quotas; Pro removes the campaign cap and adds a dedicated inbox, CSV export, HubSpot and webhook integrations, and an open API and MCP server; Advanced adds multi-team management, step-level analytics, and A/B testing. Every plan includes 100 email-finder credits a month, and Dripify says it works with all LinkedIn account types, including free ones. Of the five, Dripify positions itself most directly at a seller who wants a LinkedIn-and-email sequence running without an agency-style setup; larger teams are pointed to the Enterprise plan, with hands-on onboarding and a dedicated customer success manager.

Waalaxy — Budget LinkedIn + Email in One Tool

Waalaxy's own pricing page (waalaxy.com/pricing), as served on 2026-10-04, listed three plans per user per month on monthly billing: Pro at €19 with 300 invitations a month; Advanced at €49 with 800, plus API access and Make, Zapier, and n8n modules; and Business at €69, which adds cold email sequences and LinkedIn-plus-email campaigns. Quarterly billing takes 20% off and yearly billing 50%, and each plan comes with a 14-day free trial. Prices can differ by region and currency — the same page's structured data listed different figures — so check the price shown to you before budgeting.

Octopus CRM — the Cheapest Way In

Octopus CRM is the cheapest of the five by a wide margin: Starter at $9.99/month, Pro at $14.99, Advanced at $21.99, and Unlimited at $39.99 on monthly billing, with an annual option it labels −35% (Starter drops to $6.99 a month). Its feature list centres on a personal CRM with stats plus automated, personalized invitations, bulk messages to first-degree connections, profile visits, and skill endorsements, which it combines into multi-step "funnels" — connect, thank the person once they accept, endorse a few skills, then follow up. Data import/export and Zapier and HubSpot integrations are on its feature list too; check which tier includes each before buying. Every plan has a 7-day free trial with no credit card required, and agencies managing 20 or more accounts are offered special pricing on request. For a price-sensitive buyer who wants straightforward LinkedIn automation, it's the lowest-cost entry point in the category.

Which One Should You Actually Pick?

  • Running outreach for several clients under one roof: HeyReach's Agency tier or Expandi's custom 10-seat-plus plan, both with white-labeling; Octopus CRM also offers special pricing on request for agencies managing 20 or more accounts.
  • A solo seller or founder who wants one clean sequence running: Dripify's Basic tier, or Octopus CRM's Starter tier if the budget is the deciding factor and a simple invite-and-message flow is genuinely enough.
  • LinkedIn and email in the same campaign without a separate tool: Waalaxy's Business tier or Dripify's Pro and Advanced tiers, which both list LinkedIn and email sequences.
  • A technical team that wants to build its own workflow on top of the platform: HeyReach and Dripify both list an API and an MCP server (Dripify from Pro), and Waalaxy lists API access and Make, Zapier, and n8n modules on Advanced.
  • The absolute lowest monthly cost, full stop: Octopus CRM.

Side-by-Side: Pricing and Fit

Five tools, checked directly against their own pricing pages, October 2026
ToolStarting pricePricing modelStandout featureBest for
HeyReach$79/mo per senderPer-sender; agency tier at $999/mo for 25 sendersWhitelabel agency plan, API/MCP serverAgencies running several clients' senders
Expandi$99/mo per account ($79 annually)Per-account; custom agency pricing from 10 seatsDedicated IP, auto warm-up, limit-range algorithmsTeams wanting a cloud-based setup with built-in safety settings
Dripify$59/mo per user ($39 annually)Per-user, three tiers plus custom EnterpriseDedicated inbox, HubSpot, API and MCP server at ProA solo seller running one straightforward sequence
Waalaxy€19/mo per user (Pro, monthly)Per-user, three tiers; −20% quarterly, −50% yearlyLinkedIn + email sequences on Business (€69)Budget buyers who want LinkedIn and email in one tool
Octopus CRM$9.99/moFour tiers; annual option labeled −35%Lowest price in the categoryPrice-sensitive buyers who want simple LinkedIn automation

What These Five Tools Leave to You

All five are software you configure and operate (HeyReach also sells a done-for-you service). Several add safety features — warm-up, adaptive limits, activity alerts — but choosing the targeting, watching acceptance and reply rates, and deciding when to slow down stays with whoever runs the tool, and so does the risk if a campaign gets an account flagged. A pacing setting reduces risk; it doesn't remove the need for someone to look at the numbers every so often and decide whether to slow down.

That's not a criticism of any of the five — it's simply what self-serve software is. Whether that's fine depends entirely on how much of that oversight job you want to keep for yourself: see LinkedIn automation tools vs. a managed LinkedIn service for the fuller comparison of operating a dashboard yourself against handing the same outreach, and the judgment calls that come with it, to a managed team. A managed service doesn't remove LinkedIn's platform risk either; it changes who watches for it.

Frequently asked questions

Which of these five LinkedIn automation tools is safest?

None of them is LinkedIn-approved: LinkedIn's help center says it doesn't allow third-party software or browser extensions that automate activity on its website, and that applies to managed services too. Each vendor lists its own safeguards — Expandi's auto warm-up and limit ranges, Dripify's built-in LinkedIn protection, HeyReach's per-sender daily limits, Octopus CRM's activity control — but none removes the platform risk, so how conservatively the tool is run matters more than the logo.

Which of these five is the cheapest?

Octopus CRM, from $9.99 a month on monthly billing ($6.99 billed annually). Waalaxy's Pro plan is next at €19 per user per month on monthly billing; Dripify starts at $59 a month ($39 billed annually).

Which is best for an agency running multiple clients?

HeyReach and Expandi both publish dedicated agency plans with white-labeling: HeyReach's Agency plan at $999 a month for 25 senders (scaling to 50), and Expandi's custom-priced plan from 10 seats with a dedicated success manager. Octopus CRM offers special pricing on request for agencies managing 20 or more accounts, and Dripify points larger teams to a custom Enterprise plan.

Sources and further reading

We prioritize first-party platform and regulator guidance for factual or policy-sensitive claims.

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